Zynga picks Unity Technologies to provide ads across its games

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner.
Zynga decided to adopt the Unity Ads rewarded ads platform, which could simplify its mobile game advertising and improve its game experiences for players. For Unity, snaring such a big customer could create a snowball in its favor, prompting other publishers to do the same.
The partnership gives Zynga access to Unity’s multi-publisher advertising