YouTube’s biggest stars saw their numbers plummet this year

YouTube stars with more than 10 million subscribers have experienced a sharp drop in viewership since February, according to a new study.
In the study commissioned by Kotaku, the social statistics tracker SocialBlade found that 49 big channels averaged almost 4.1 million views per day in January, but declined just over 3.7 million views per day by November. Most of the drop took place in the second half of the year. Those numbers exclude channels from major media, such as record labels and TV ne