YouTube’s AR ads let you try on virtual makeup alongside beauty vloggers

Starting this summer, Google will let users experiment with augmented reality makeup in YouTube. The idea is to use the experience like an interactive ad; you watch a beauty vlogger talking about a specific brand of cosmetic, and a new “Virtual try on” feature will show you how you could look while wearing the product. MAC Cosmetics is the first brand to launch an AR Beauty Try-On campaign.Google is positioning the new feature as a way of getting more of people’s attention com