YouTube wants to fix its awkward relationship with the music industry

For the past few years, the biggest fight in the music industry has been against ad-supported music. Apple attempted to kill Spotify's free tier before it launched Apple Music; the industry has railed against what it perceives as low payments from YouTube for years; and SoundCloud, one of the most popular ad-supported streaming sites in the world, is on the brink of collapse. But the truth is that ad-supported streaming isn't going anywhere. YouTube is too big to fail at this point, and labels h