YouTube is making new tools to protect creators from AI copycats

Illustration by Alex Castro / The Verge YouTube is developing new tools that aim to give creators on the platform more control over content that copies their voice or likeness using generative AI. In its announcement post, YouTube said the new likeness management tech will help to safeguard its creators and partners while enabling them to “harness AI’s creative potential” by promoting responsible AI development.
The first tool, described as a “synthetic-singing identifica