YouTube is getting serious about blocking ad blockers

Illustration by Alex Castro / The Verge YouTube is broadening its efforts to crack down on ad blockers. The platform has “launched a global effort” to encourage users to allow ads or try YouTube Premium, YouTube communications manager Christopher Lawton says in a statement provided to The Verge.
If you run into YouTube’s block, you may see a notice that says “video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” It also includes a p