YouTube is experimenting with letting creators sell ads directly to brands

Illustration by Alex Castro / The Verge One of the most thrown around terms within the YouTube community is “demonetization.” Now, YouTube is piloting a new program that will let creators sell ad space directly to brands they work with regularly.The pilot program is extremely limited and only works for deals between creators and brands that already have a relationship, Tom Leung, director of product management at YouTube, said in a video from January, spotted by Tubefilter today. Th