YouTube introduces a massive ad box to its TV app

The homepage on YouTube’s TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top of the page.The large ad is referred to as the YouTube Masthead, and it’s considered a prime advertisement slot. Much like the masthead box on YouTube’s regular site, advertisements on the TV app will “autoplay for viewers after a few seconds on all compatible devices,” according to a Google press release.
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