YouTube appoints first ‘creator liaison’ as YouTubers demand transparency and answers

Illustration by Alex Castro / The Verge YouTube CEO Susan Wojcicki has repeatedly said that YouTube is trying to be more transparent with creators about changes that will affect their day-to-day lives. The next evolution in that plan is appointing the company’s first ever “head creator liaison” to help keep the peace.
That person is Matt Koval, a former YouTube creator who started uploading videos in 2008 and then joined the company full time as a lead content strategist in 20