Your business summary is in the wrong order

GUEST: When it comes to pitches, everyone’s a critic. Just the order that information is presented can be the difference between holding someone’s attention or losing it. Here’s a scientifically-based formula to help you craft a winning business summary.
Business summaries aren’t really summaries
The need for short summaries comes up a lot in startups. Profiles, applications, emails, social media, partners, press… the amount of text you have to work with varies fro