You can track shifts in public perception of Taylor Swift via emoji use on Twitter

Last Friday, Taylor Swift began a long, winding publicity stunt that started with scrubbing her social-media accounts, and ended with snakes and an announcement that she had a new album coming out. It’s called Reputation; here’s the album art.If you’ve been on Twitter in the past five days, you’ve probably had a hard time avoiding the saga, and maybe you’ve felt like this album rollout has been received differently than Swift’s past releases. The stakes establ