You can now Shazam songs from within iMessage

Shazam is the latest tech company to embrace iMessage, as the music-recognition service arrives in Apple’s newest App Store.
Above: Shazam for iMessage
Apple launched its new iMessage App Store as part of the iOS 10 rollout last month, letting developers build services tailored specifically for Apple’s messaging app. A number of big-name brands were onboard for the initial launch, including Evernote, OpenTable, Yelp, JibJab, Words with Friends, Square Cash, Citymapper, Giphy, and IMD