Yotpo raises additional $51 million for user-generated business content

Yotpo has closed $51 million in funding for its platform to help businesses improve their user engagement through fan contributions, such as user-generated videos. The startup has raised a fourth round of funding to finance its marketing platform that makes it easy for companies to enable such content.
Israel-based Yotpo said that the whole point is to let customers do your advertising for you. It’s more authentic, doesn’t cost as much as traditional agency-produced advertising,