Yik Yak is secretly pivoting to group messaging

In the weeks before it laid off most of its staff, Yik Yak employees believed the company was back on the right track. After a bruising fall, in which users revolted against the end of anonymous posting, the company appeared to have stabilized. “In the weeks leading up to it, everyone was sort of plugging away,” one former employee told The Verge “There was no assumption like, ‘guys, we’re sunk.’”
Then some employees heard the app’s founders, Brook