Xiaomi expands into western Europe with flagship Mi Mix 2 at the vanguard

Xiaomi, one of the big stars of China’s explosive growth in online retail and smartphones, is coming to Europe, and it’s doing so with a grand launch event in the Spanish capital of Madrid. For Xiaomi, this is just the latest stage in a long-term expansion plan that aims to transform the company from a self-described startup into a globally recognized brand. But for the mass of people in Europe, today’s event marks a transition: it turns the distant and exotic Chinese retailer