With the iPhone XR, we finally have ‘the iPhone’ again

After Wednesday’s Apple event, you’d be forgiven for thinking the iPhone, as a product category, is now horribly fragmented.
We don’t have just one, but three different iPhone models: the iPhone XS, iPhone XS Max, and iPhone XR. While the pattern of three choices mirrors what Apple did last year, this year’s event confirmed it wasn’t just a one-off. We should expect releases in triplicate for the foreseeable future.
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