With Netflix and Stan running the show, is there any room for Amazon?

On Wednesday afternoon, the CEO of Australian streaming provider Stan predicted Amazon Prime Video would launch that day or the next in Australia, and it was so.
Amazon's streaming video platform was live by Wednesday evening, introducing a new competitor to Stan's Mike Sneesby, and just as his company has seen off more than 18 months of rivalry with Netflix and other niche providers.
With Amazon's arrival, are things heating up in Australia's streaming market?
SEE ALSO: Inside Amazon's playbook