Why Wingstop is betting big on chatbots

GUEST: Convenience is a cornerstone of any effective commerce strategy. How quickly and seamlessly we can satisfy the end consumer’s needs through digital commerce is critical to overall success. If we can do it better, with a more genuine and easy-to-understand experience than the other guys, then we win. If not, then we leave ourselves vulnerable in the hyper-competitive digital marketplace. If you need an example, just look to the meteoric rise of services like Uber and Lyft and the imp