Why Vine died

The thing about Vine becoming the internet’s premiere tool for making short-form videos is that it happened almost completely by accident. Its founders had envisioned their tool for making 6-second clips as a way to help people capture casual moments in their lives and share them with friends. It was part of their pitch to Twitter, which bought the company for a reported $30 million in October 2012, seeing it as a near-perfect video analog to its flagship app’s short-form text posts.