Why Vevo built an analytics platform from scratch

While music video streaming service Vevo may have launched in 2009, this past year or so the company has been acting a lot like a fresh-faced startup.
Starting earlier this year, the company began an ambitious re-boot with the aim of no longer being solely dependent on platforms like YouTube. That meant overhauling its apps and desktop experiences over the course of the year to get more people watching music videos on its own products, and adding new features, like personalization and profiles.