Why users have mixed feelings about Cortana

GUEST: Launching a new product feature is hard — remember Clippy from Microsoft Word?
To follow Windows 8 with a successful new OS was of utmost importance for Microsoft, but when you’re the 800-pound gorilla in the market, you’ve got to take risks even when the stakes are high.
Rolling out Cortana, an interactive digital assistant similar to Apple’s Siri, as part of Windows 10 was a move that could have backfired on Microsoft easily.
Luckily for the Seattle-based softwar