Why Twitter’s NFL numbers don’t matter yet

GUEST: Last month millions watched as Twitter made its biggest move into live events yet: livestreaming the NFL’s week two and week three Thursday night football games in HD, right from its own platform. Amid swirling rumors of a potential acquisition, many treated these first two games as a vital litmus test of livestreaming’s viability and the deal’s overall success.
While no one expected Twitter to match the huge viewership numbers the NFL gets on broadcast, people still don