Why the heck did Apple just buy iCloud.net?

Apple's now the official owner of the website iCloud.net, which up until recently, had nothing to do with its iCloud storage and services website accessible at iCloud.com.
Ownership of iCloud.net was transferred to Apple sometime this week, TechCrunch reports. The site, which was owned by a software developer named Tong Lei, was a Chinese social network of sorts since its creation in 2011 and will be shut down at the end of the month.
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