Why the C-suite should focus on optimization and creating a culture of experimentation

SPONSORED: This sponsored post is produced in partnership with Optimizely.
Picture a world without the scientific method. There would be no clinical trials, medical journals, or SpaceX rocket test flights. Without the ability to run experiments, the pace of innovation would slow, new discoveries would be inconsistent, lacking clear data to support them.
Experimentation is the process that has guided how all of human knowledge has been discovered and documented, reinforced, and shared. Why wouldn