Why the biggest generation in history is your biggest ecommerce opportunity (Infographic)

SPONSORED: It’s prime time for 80 million millennials. The largest generation in history is digital-first, and their mobile shopping habits and expectations are changing the way online companies need to earn the ecommerce ecosystem’s most potent purchasing power.
Millennials are leading the march toward a total disruption in purchasing trends — how, where, and why consumers buy. In the United States alone there are about 80 million millennials, with a total purchasing power of