Why the artist behind Twitter’s Fail Whale thinks you should treat art as a currency

You may not have heard of Yiying Lu, but chances are you’ve seen her work for some of tech’s most popular companies. She’s the artist behind one of the most iconic images from the beginning of Web 2.0, the Fail Whale, which Twitter adopted to replace the stale 404 page when the service went down frequently in the late 2000s.
For more than a decade, Lu has spent time creating artwork for companies and helping startups add more personality to their brand. VentureBeat had a chance