Why simplicity ensures that bots will kill 99% of apps

GUEST: The average person uses 3-5 apps per day. How many do you have on your phone? The big app purge is coming — you know, the day you delete all of those apps that you don’t use.
In a really big way, apps have failed us, and the reasons are quite obvious.
First, apps require learning. Each app has its own user interface, which inevitably becomes more and more complex with each new release, all but ensuring that new users will struggle.
Second, app discovery sucks. It’s