Why Pokémon Go’s strategy won’t work for you

Niantic Labs’ John Hanke will be delivering a fireside chat for AR/VR day (augmented reality/virtual reality) at GamesBeat 2016. Get a ticket here!GUEST: Like any cultural phenomenon, Pokémon Go is one hundred percent polarizing. You’re either on your phone right now reading between PokeStops or you have no interest in playing the game.
Regardless of what side you choose – or what team you’ve joined – as a brand leader or marketer, there are major learnings y