19-07-2016 18:14 via theverge.com

Why Pokémon Go is a hit, how it helps Nintendo, and when its moment could fizz out

Pokémon Go had a week unlike any video game I’ve covered before in my career.Here’s a collection of the posts we penned last week, ranging from players finding dead bodies to Craigslist entrepreneurs selling preplayed accounts.
My friend and former boss Chris Grant wrote about the staggering demand for coverage at our sister-site Polygon. In "Some thoughts on Nintendo’s big week," Grant contextualized the game within Nintendo’s unusual year. And he noted how Pok&ea
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