Why online service providers shouldn’t partner with big tech

Hosting providers like GoDaddy, 1&1 Ionos, and even Wix and Squarespace, started out offering a single service to business owners. Most of them developed parts, or even all of their service technology in house, that resulted in a range of unique and differentiated services. But they quickly realized they could be more than just a domain name registrar or web hosting company. They began offering a range of digital services to help businesses operate and promote their companies online. This w