Why Nintendo finally brought Mario to iPhone

For years now, Nintendo’s investors have badgered the video game publisher to leverage its dense catalog of characters by bringing them to smartphones. So why did the company finally bring Mario to iPhone today?
Nintendo is bracing for arguably the least promising holiday season in the its history as a video game publisher. To review: Nintendo’s current home console, the Wii U, is awaiting its last rites, while Nintendo's handheld platform, the Nintendo 3DS, is curiously absent of fl