Why most startup CMOs will fail

GUEST: Venture capital investors, to a person, claim that they invest in teams, not product. Strong teams, they argue, can respond to changing market dynamics and pivot, if necessary, to the right product. For that reason they’re actively involved in the interviewing and hiring of all executive team members.
Historically, in assembling this team, the CMO is one of the last hired. Which means that this final key hire should be the clearest fit with the company’s charter and goals. So