Why Madden ads are more creative than Madden games

I am sympathetic to the pressure of making Madden games. The creators of the football franchise are dually burdened by reality and expectations. Fans demand an increasingly lifelike simulation of professional football, while also wanting each entry to be garnished with uniqueness, though no one game should be so new and interesting that its changes devalue the players’ skills, honed over decades of gradual updates.
The results: each Madden features a handful of improvements, with the occas