Why lower video game sales don’t always mean a flop

For years, there was a rhythm to the annual release of the world’s best-selling video game series. Publisher Activision would announce the latest Call of Duty with a trailer in the commercial break of a big sporting event, pad the following months with incremental reveals about flashy single-player stories and increasingly elaborate multiplayer modes, host a blowout launch party, and the next day, celebrate with a press release announcing the latest record-breaking sales figures.In the pas