Why is Walmart buying up brands?

Walmart is buying up a lot of brands that don't really feel like Walmart. 
The big box store is reportedly about to close a deal to buy Bonobos, the men's e-commerce brandRecode reported news of the impending acquisition on Friday. Exactly how much Bonobos will go for hasn't been confirmed yet. 
The deal would come one month after Walmart bought ModCloth, the quirky women's online retailer. That acquisition came with a host of controversy, since ModCloth was once seen in stark oppositi