Why indie ecommerce will keep getting sucked up by the likes of Walmart and IKEA

In the early 1980’s, a Danish drummer placed an ad in a California newspaper looking for jam buddies and face-melting thrash metal was born. Over the course of the decade, Metallica built a genre and the world’s most passionate fan base with raw, gritty rock n’ roll. But suddenly the band’s sound changed. It became harmless and radio-friendly. Metallica’s 1991 “Black Album” was certified 16x platinum, earning the band tens of millions of dollars, sold o