Why game developers must rethink their advertising strategy

SPONSORED: Presented by Simplaex
What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way.
Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product.
“Gamers want to game. So di