Why game design guru Jesse Schell is diving into VR and AR

Jesse Schell is a leader in the game industry, as the author of a book on game design and a professor at the Entertainment Technology Center at Carnegie Mellon University. But this academic is also the CEO of Schell Games, the Pittsburgh game design studio that focuses on “transformational games,” or those that seek to have some kind of impact.
And he is all-in on virtual reality and augmented reality games. In fact, Schell Games will publish four VR titles and three AR titles b