01-12-2016 16:57 via theverge.com

Why Fitbit buying Pebble makes sense — at least, in the short term

Late yesterday it was reported by The Information that Fitbit is close to buying wearable startup Pebble, news that has since been independently confirmed by The Verge. Fitbit and Pebble have been in the final stages of the deal since before the Thanksgiving holiday; the buying price has not yet been confirmed. While the deal may ultimately be less fortuitous than Pebble would have hoped for, there are a lot of reasons why a Pebble-Fitbit deal would make sense.First, the deal comes at a time whe
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