Why enterprises are replacing generic AI with tools that know their users

The future of AI isn’t just agentic; it’s deep personalization. Rather than simple recommender systems that correlate user behavior to identify patterns and apply those to individual workflows, large language models (LLMs) and AI agents can analyze users directly to create deeply personalized experiences. It’s this kind of aggressive customization users are increasingly demanding — and the savviest enterprises who provide it (and soon) will win. The goal is