Why bots need to get more personal

GUEST: Recently, I ordered a pizza through a bot for the first time.
The experience made me think about the advances that have happened in this area over the past 30 years, developments that go well beyond simplifying pizza ordering and hint at major changes in discovery and customer loyalty and a shift in privacy needs.
I recall having to go out to an actual pizzeria when I was a child, and how that evolved to ordering by phone for pick up (from mail flyers and the yellow pages), and later prog