Why are visitors STILL getting lost in your site’s navigation?

GUEST: I’m anti-GPS and anti-Google Maps. I don’t read paper maps very well, and I hate asking for directions. If these traits were coupled with a good sense of direction, I’d get around just fine. Unfortunately, they’re not.
Yet while I’m in the navigationally-challenged minority on today’s Waze-clogged roads, on the web I fit right in. I’m one of lost majority. The reason? Even on some of the most valuable, most well-planned real estate on the web