Why are people using the R-word again?

Once pushed to the margins of acceptable language thanks to campaigns like "Spread the Word to End the Word," the R-word all but disappeared from common use by the early 2010s. But in 2024, it seems to be making a troubling comeback, particularly on social media platforms like X. This reemergence is more than a linguistic relapse — it's a reflection of how digital platforms are reshaping cultural norms in a way that seems to prioritize engagement over all else."⁤⁤Its increasing