Why ad mediation needs disrupting

Mobile ad tech has evolved rapidly in recent years. As advertiser spend has increased greatly, there has been a correspondingly huge growth in tools and platforms to help app publishers earn as much revenue as possible through their in-app advertising.
One of the hottest topics in ad monetization right now is mediation. In principle, mediation is a wonderful thing for app publishers. It enables you to aggregate demand from different networks, making each demand source compete for your available