Who are the next billion users and what do they want?

Entrepreneurs and tech executives are widening their gazes outside of developed nations for their next source of growth. Ubiquitous cheap phones and increasingly affordable phone plans such as Jio in India are helping another billion users join the internet. What do those users want though, and how are they the same and different than existing internet users?
That’s the subject of a critical book by Payal Arora, entitled The Next Billion Users: Digital Life Beyond the West. The compact the