What the data says about Valentine’s Day and chatbots

GUEST: In honor of Valentine’s Day, we took a look at the difference in usage between men and women on Facebook Messenger bots over the past two months.
Who uses bots more: Men or women?
On average, about 63 percent of bot users are men and 28 percent are women, with the remaining 9 percent unknown or undetected.
Men tend to be more engaged than women in terms of sessions per user per month  —  on average they have about 50 percent more sessions. Women, however, tend