What is pheromone-maxxing? The no-shower trend, explained.

Getting ready for a date usually comes with a fairly predictable checklist: Take a shower, apply deodorant, and find a shirt that has recently been through the washing machine. But one corner of the internet would like men to reconsider all three.Meet "pheromone-maxxing," the latest "maxxing" trend circulating among some young men online. The idea is to skip showers, avoid deodorant, or wear dirty clothes in hopes of amplifying their natural pheromones and making themselves more attractive to po