What Instagram’s analytics API means for social marketers

GUEST: The savviest social marketers aren’t throwing pasta at the wall to see what sticks anymore. Social media marketing has become a more data-driven endeavor, with an emphasis on analytics and the insights gained from using data to make decisions.
As social media networks mature, they usually release a native analytics platform that marketers can use to hone their campaigns. These analytics often include standard metrics, such as reach and engagement, as well as proprietary metrics, suc