What happens when your AI self starts influencing without you?

Bryce Gruber was scrolling through TikTok when a self-tanner promotion appeared on her For You page. The woman rubbing the product onto her body looked very familiar.It was her. Sort of."This is super scary and weird," Gruber, an editor and writer behind the Substack, Extra Good, said in a TikTok posted Aug. 5 "By the way, this is not me. I mean, it’s me, but it’s robot me," she told her 193,000 TikTok followers.
The video Gruber encountered featured an AI-generated version of her en