We’re still not getting voice assistants right

Photo by Smith Collection/Gado/Getty Images The BBC is launching its own voice assistant, appropriately called ‘Beeb’ (though the efficacy of that wake word is completely suspect in a world where people might talk about Justin Bieber, just saying). Upon hearing this news, you might be tempted to think, “Ugh, why? This isn’t necessary.” I wouldn’t jump to that conclusion.The Beeb assistant might be a boondoggle, a waste of British taxpayer money, and a classic